Calling All Lovers: First Ever Worldwide Durex Experiment

NEW DELHI, June 19, 2013 /PRNewswire/ --

- Durex Looks to Prove That Great Sex Isn't Just Physical, With Experiments Designed to Explore Emotion and Intimacy, as Well as Pleasure and Passion

- 30 Countries From Around the World are Taking Part in the Durex Experiment in Venice

Durex, the world's leading sexual wellbeing brand, has launched the first global Durex Experiment. From 3rd June 2013, millions of lovers from 30 countries* will be able to sign up, explore their sex lives and share the results with the world.

Durex is kick-starting the first stage of the experiment, with a search for Durex Lovers from over 30 countries, to take part in this fun and meaningful experiment. The chosen Durex Lovers will fly to the romantic city of Venice, Italy. Whilst in Venice they will learn about the experiments and how to scientifically measure emotional reactions to stimuli. They will be briefed by leading relationship coach, author and psychologist, Dr Susan Quilliam, and thrill engineer Brendan Walker. The couples will enjoy a week of pampering, romance and adventure.

On the launch of this first ever global experiment, Akhil Chandra, MD, Reckitt Benckiser India said, "Durex believes that great sex is never solely about the physical. To achieve a more satisfying sex life, it should be both about the physical and the emotional experience. Durex is on a mission to give lovers around the world a little nudge to open themselves up to that feeling and be moved by the power of great sex."

People who want to be in the running to become the Durex Lovers of India can find out how and apply by registering on the Durex website: www.durexperiment.com/in [http://www.durexperiment.com/in ]

Brendan Walker, the project's Thrill Engineer, commented: "Through our experiment we aim to explore the physical and emotional aspects of making love to determine the effect these have on a couple's pleasure, arousal and overall happiness. It might be as simple as talking to each other about what excites you, but that simple change in stimulus can create a connection that amplifies your body's reactions elevating the entire experience."

Susan Quilliam, the project's psychologist, added: "It's clear that lovers want to improve their sex lives - and as a relationship coach I know that is best done by increasing the emotional as well as the physical bond between partners. So it's wonderful that the Durex Experiment aims to explore and enhance passion through building intimacy of both kinds. The project is groundbreaking and the results will hugely add to sexual fulfillment worldwide."

* Participating countries involved in recruiting Durex Lovers or promoting the Durex Experiment app include:

    Australia  Brazil         Bulgaria       Canada       China
    Colombia   Czech Republic France         Greece       Hong Kong
    Hungary    India          Israel         Lebanon      Malaysia
    Peru       Poland         Portugal       Romania      Russia
    Serbia     Singapore      Spain          South Africa Taiwan
    Thailand   Turkey         United Kingdom Venezuela    Scandinavia*

*Scandinavia - Norway, Denmark, Sweden, Finland

The Durex Sexual Wellbeing Global Survey was commissioned by Durex, the world's number one condom brand, which carries out a range of health promotion initiatives to encourage safer and better sex.

The survey was carried out to gain insights into sexual wellbeing from the general public and was conducted by Harris Interactive among a total of 29,994 adults (aged 18+) online in 36 countries and face to face in Nigeria between 6th September and 3rd October 2011. In Brazil, the survey was carried out between 14th and 21st February 2012.The data was weighted where necessary to bring it in line with the population or online population.

The 37 participating countries were Australia, Austria, Brazil, Canada, China, Colombia, Croatia, Czech Republic, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Poland, Portugal, Romania, Russia, Singapore, South Africa, South Korea, Spain, Switzerland, Taiwan, Thailand, Turkey, United Kingdom and the United States.

People were questioned on key aspects of their lives: health, general wellbeing, education, beliefs, sex and relationships, attitudes to sex and social circumstances.

About Brendan Walker

Brendan Walker has been described by The Times as "the world's only Thrill Engineer". His Thrill Laboratory performances have featured at Tate Modern and MoMA (New York), the Science Museum and Alton Towers Resorts. He has appeared as the "Thrill Engineer" on the BBC's Blue Peter, Bang Goes The Theory and the One Show, and Discovery Channel's Engineering Thrills. He is a Channel 4 presenter, most recently featuring in The House The 50s Built. Brendan runs Aerial, a design practice specialising in the creation of tailored emotional experience. He is a senior research fellow in the Department of Computer Science at the University of Nottingham, and was recently appointed Professor in Creative Industries at the University of Middlesex.

About Susan Quilliam

Susan Quilliam is a psychologist with a passion for helping people to have the best relationships they can possibly have. With over 35 years' experience in offering relationship support through her work as a coach, trainer, author and consultant, Susan came most recently to the fore, both in the US and in the UK, for her reinvention of the classic sex manual The Joy of Sex.

A leading author in the field of sex, Susan has written 21 books published in 33 countries and 24 languages, including "The Relate Guide to Staying Together (2001)" described by The Times of London as 'the only relationship book you'll ever need'.

Susan sits on the Editorial Committee of the global Journal of Family Planning and Reproductive Health, and on the Advisory Boards of the British Association of Sex Educators, the Sexual Advice Association, Women's Health Concern and the Open University Enduring Love? project. She is also one of the Family Planning Association's designated 21st Century Achievers.

About Reckitt Benckiser (RB):

Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 companies listed on the London Stock Exchange. Since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories in health, hygiene and home.

RB people and its culture are at the heart of the company's success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in CSR where the company has reduced its Carbon footprint by 20% in 5 years and is targeting now to deliver a 1/3 reduction in water use, 1/3 further reduction in Carbon and have 1/3 of its net revenue coming from more sustainable products by 2020.

The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries, the company employs approximately 32,000 people worldwide. For more information visit www.rb.com [http://www.rb.com ]

For more information on Durex, visit www.durex.com [http://www.durex.com ] or see the Durex Facebook page: https://www.facebook.com/Durex

Primary Media Contact: Rakesh Kumar Jha, rakesh@integralpr.com, 91-9873904595