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Use card reward points to buy e-vouchers, gift cards

They make the best of deals like 'new user discount codes, or coupon codes for the first few bills'

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In India wedding and shopping seasons often overlap. It is a time when even pragmatic consumers toss their shopping budgets out the window. They spend money on buying clothes, accessories, home décor, electronics, flight tickets, gifts and food. It is the season of celebrations, after all.

A percentage of consumers splurge on shopping throughout the year, regardless of discounted offers. But those with a limited budget, eagerly anticipate the wedding season sales. Online or offline, they know they will get the best deals during this time of the year. Exhibiting their prudence, new-age shoppers consistently make use of reward points and exclusive offers. They avail themselves of extra discounts on top of the existing wedding deals.

Consumers scan e-commerce websites and retail outlets as they hunt for the best deals. Majority of such sites and stores have offers for every customer. Loyal customers are treated to exclusive discounts. Regular mailers and texts make sure they don't miss out. And price-sensitive consumers get offers through vouchers and coupons. They make the best of deals like 'new user discount codes, or coupon codes for the first few bills'.

Point redemption

When it comes to the final bill, point redemption means a lesser amount is charged. Online or offline, every transaction done through debit or credit cards gets customers reward points. You may not realise that you already have a hefty balance of redeemable points. That is because people completely ignore the texts and mailers from their banks. Yet banks continue to share the multiple ways of redeeming these points with their customers. They may use these points to buy gift vouchers. Or pay directly using these points during checkout. Additionally, customers are also made aware of how to earn extra points.

An economical approach sounds impossible to execute when the wedding kicks in. Keep an eye on your reward points, and it won't look impossible anymore. Redeem your loyalty points to buy gift vouchers from your favourite brands. There are websites that let you buy such vouchers even if your points balance is low. You stand to get assured discounts of 5-20%. This ensures an uncompromising shopping experience. So you can buy gifts without burning holes in your pocket.

How to get gift vouchers/cards

Once you swipe the card at a POS terminal or do net banking you earn points. These points are accumulated and will earn you air miles/gift vouchers, etc

You can also use the loyalty points from your credit cards to buy e-gift cards or gift vouchers at no cost from your bank or card provider. Or there are platforms that allow customers to buy gift cards using their points which in turn will enable them to further discounts at various merchants-both offline and online. So, do a bit of research and use your credit card points wisely.

The writer is CEO, GyFTR.com

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