Around 15–20 members of the Juhu Beach Walker's Group recently conducted a cleanliness awareness drive on Juhu Beach. They spoke to individuals who own and manage stalls in the area about how they should ensure that people don’t litter.

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Simple measures

Jayantibhai Patel, a member of this group, shared, “We told the stall owners that when they give the food and drinks in the plates and glasses, they have to tell the customers that they need to put the used plates and glasses in the trash bin. Around four dustbins are provided near their stalls and all they have to do is tell their customers to put the trash in there.”The groups then spoke to the people who were present on the beach and requested them to not litter the area. They went on to explain that if the place is not kept clean, it may trigger a lot of diseases; since the beach is frequented by kids, this makes it all the more necessary to keep it clean.     

Leading by example

The group members, in order to set an example that everyone has to contribute towards maintaining the beach, started collecting plastic cups, bottles, bags, etc. that was littered on the beach. The entire group cleaned up the beach systematically for an entire hour, thus demonstrating to the stall owners as well as the tourists.Another major cleanliness and hygiene problem regarding Juhu Beach is the waste water strewn over it, which was initially believed to be coming from Hotel Citizen. Patel elaborates, “We met with the General Manager of the hotel and explained to him about the waste water coming from the hotel property. However, he explained to us that it is not coming from his hotel, but in fact, from the society next door. The hotel had been coordinating with the ward office in order to take action against the society.” Soon after, the group met with Parag Masurkar, Assistant Municipal Commissioner, K/West ward and corrective action has been taken.