MUMBAI
Operator says not sharing numbers of commuters with third pary, only sends bulk SMSes for revenue generation
If you commute through the Versova-Andheri-Ghatkopar Metro-1 and have been receiving spam messages of discounts from the outlets around the Metro stations, do not be surprised. As if the regular flurry of promotional calls and SMSes weren't enough already, the Mumbai Metro One Private Limited (MMOPL) has also begun to monetise the mobile number data of its commuters.
Recently, MMOPL tied up with three outlets along the Metro-1 corridor for sending bulk SMS to its commuters, in order to generate revenue through advertising.
The MMOPL said that it doesn't share mobile or contact number data with any third party but sends bulk SMS on behalf of the brand citing it being an exclusive Mumbai Metro offer.
The Metro operator has the database of commuters' contact numbers, which it takes from them while they purchase a smart card or a monthly pass, and also from mobile applications for Metro ticket payment.
According to MMOPL officials, the aim is to give Metro commuters exclusive offers. "What we do for bulk SMS is that we tie-up with outlets along the Metro alignment requesting them to give offers to our commuters. We also share the number of commuters that use the particular Metro station near their outlet," said an MMOPL official.
The official added, "After taking the offers from say an outlet near Versova Metro station, we will send SMS from our database to commuters using that station. The contact data is not shared at any point. The charge for per SMS is around 10 paise."
Around four lakh passengers travel in Metro-1 corridor that was made operational in June 2014 that has around 12 Metro stations every one km. The average daily ridership of Metro-1 corridor was around 2.60 lakh in 2015, 3.01 lakh in 2016 followed by 3.25-3.50 lakh daily in 2017 and more than 3.50 lakh daily currently during weekdays.
Meanwhile, according to the data of revenue from non-fare means, the Metro-1's non-fare revenue has almost doubled in the last four years. From Rs 14 crore between June 2014 and March 2015 to Rs 22 crore in 2015-16 followed by Rs 24 and 37 crore in 2016-17 and 2017-18, respectively.
The Metro operator has the database of commuters’ contact numbers, which it takes from them while they purchase a smart card or a monthly pass, and also from mobile applications for Metro ticket payment
Recently, Mumbai Metro One Private Limited tied up with three outlets along the Metro-1 corridor for sending bulk SMS to its commuters, in order to generate revenue through advertising
Splitsvilla, Crime Petrol-fame actor Nitin Chauhaan passes away at 35 allegedly by suicide
Have Virat Kohli, Anushka Sharma moved back to Mumbai? Here's what we know
Mukesh Ambani, Nita Ambani are fond of these five dishes which cost Rs...
Meet Indian-origin Kashyap 'Kash' Patel, who could be Donald Trump's likely pick for CIA Chief
Donald Trump's second term worries Elon Musk's transgender daughter, says....
Meet IAS officer, who was a disabled bangle seller, cracked UPSC exam, is now serving in...
Meet IAS officer, who is nemesis of criminals, cracked UPSC exam with AIR 36, she is...
SC to pronounce verdict on Aligarh Muslim University's minority status today
Happy Chhath Puja 2024: Top 50 wishes, What'sApp messages, quotes to share with your loved ones
Viral video: Woman's sensual dance to 'namak' sets internet on fire, watch
SA vs IND, 1st T20I: Predicted playing XIs, live streaming details, weather and pitch report
SA vs IND, 1st T20I Dream11 prediction: Fantasy cricket tips for South Africa vs India match
Meet man who is set to lead Truecaller, not from IIT, IIM, earlier served Vice President of...
DNA TV Show: Why Pakistan worried about a Donald Trump presidency
Pakistan bow down as THIS country set to host India’s Champions Trophy 2025 matches
Amid heavy pollution in Delhi, these 12 Indian cities enjoy fresh, clean air
Bigg Boss 18: Vivian Dsena confides in Kashish Kapoor about his stepdaughters, talks about his...
After S Jaishankar's conference, India slams Canada for action against Australian news channel
Sidhu Moosewala's parents share NEW pic of his baby brother, netizens say 'so cute'
‘It definitely does a lot of good to my ego’: Aishwarya Rai gets candid in film promotion interview
Ignored for Australia Tests, India star slams sensational Ranji Trophy double ton
Interviewer asks Aishwarya Rai ‘how do you look so fab’, she says…
How Biden’s Lame-Duck Period Could Influence Policy Decisions After Choosing Not to Run in 2024
Watch: Viral video shows heated argument between passengers in Delhi metro
Virat Kohli's 'new chapter for me' post ahead of Border-Gavaskar Trophy sends internet into frenzy
Mukesh Ambani, India's richest man, donated over Rs 400 crore in one year, Gautam Adani gave Rs...
Delhi: Air pollution in national capital spike during Chhath Puja, AQI reaches 'severe' level
AUS vs PAK Live Streaming: When and where to watch Australia vs Pakistan 2nd ODI live in India?
'I gain weight as body...' Arjun Kapoor reveals being diagnosed with Hashimoto’s disease
Stark Visas: The Best Immigration Consultant in Delhi Sets Immigration Dreams High in Ahmedabad
KREEVA targets top 1% elite for its ultra-luxury homes in Delhi-NCR’s prime locations
Tata Group acquires another company for over Rs 18 crore days after Noel Tata joins board
WPL 2025 Retentions: Full list of players retained and released by all 5 franchises
ED raids main vendors of Amazon, Flipkart across multiple cities, including Delhi, Mumbai due to...
Anil Ambani suffers major setback, his company banned for 3 years due to...
Meet woman, a cuddler, professional hugger, earns Rs 7400 in 1 hour, she is...
Meet teen who started working from garage, now set to make Rs 25 crore at just 16 from...
Viral video: Slum children recreate Sabyasachi bridal wear, designer reacts; WATCH
Missing Home on Chhath Puja: Yearning and significance behind Bihar’s holy festival
Chhath Puja 2024 Day 4: Usha Arghya date, timings of sunrise, puja rituals, significance and more
Ricky Ponting wants Babar Azam to follow Virat Kohli's footsteps for THIS reason
Elon Musk's net worth surges by Rs 2193295096200 in a day after...
Meet India's richest female YouTuber, left teaching job, has Rs 43 crore net worth, now works as...
This fruit is called non-vegetarian, it is...
Meet man who was India's biggest con artist, he sold Taj Mahal, Rashtrapati Bhawan, Red Fort...
Nita Ambani reveals husband Mukesh Ambani follows a strict diet, here's what he eats
'Tu jhuti woh makkar': Influencer accuses 10-year-old of groping her; narrates ordeal in viral video
Richa Chadha, Ali Fazal name their daughter, Zuneyra Ida Fazal; it means...
After returning as President, what will happen to cases against Donald Trump? Know here
25-year-old turns temple thief, steals ornaments worth Rs 78 lakh for...
Why Mahindra XUV700 is perfect for road trips and off-road adventures
Mahindra Scorpio N: A legacy of toughness with a modern twist