MUMBAI
For the event, ‘Strategym’, eight research papers have qualified for the event and will be presented to a panel in the last week of October.
From reviving the flavour of Mumbai’s Aarey Dairy to revamping the city’s sanitation and drainage system and modernisation of its railway stations, the annual business convention of the Jamnalal Bajaj Institute of Management Studies (JBIMS) aims to tackle several city-specific problems. For the event, ‘Strategym’, eight research papers have qualified for the event and will be presented to a panel in the last week of October.
“Though Aarey Dairy has a good product line, an extensive distribution network and loyal customers, its losses amount to Rs8-10 crore annually. It is suffering from problems like milk procurement, improper distribution and non-utilisation of real estate space,” said Deven Kothari, a student working on a paper.
Strategies are been developed to revive the brand. “Rebranding it as a health joint is one such proposal, apart from distribution of emergency utilities, health products and health snacks at its booths,” said Kothari.
The team is also focusing on Aarey’s supply shortage with respect to demand. “We’re looking at ways to increase production from the current one lakh litres daily to the actual capacity of 12 lakh litres daily. Further, Aarey has a lot of land at prime locations at its disposal. We’re looking at upscaling the rentals of such booths, if possible,” he said. The team plans to discuss their proposal with Aarey officials.
Another paper will focus on the modernisation of the city’s lifeline: the suburban railway network. “We propose a build-operate-lease-transfer model where existing stations will be overhauled by a private player to meet the needs of an ever-increasing population,” said Sonam Jain, a student working on this topic.
“We also propose leasing commercial space above railway stations for a steady cash flow. We plan to meet MRVC (Mumbai Railway Vikas Corporation) representatives to discuss our plan,” she said. Financial and operational estimates and timelines are been outlined.
Another group came with strategies to upgrade the existing drainage system and improve sanitation facilities, including the refurbishment of the existing public toilets and creating a financially self-sustainable model for their effective maintenance via partnerships with private companies.
“Re-use of water using separate sewage treatment plants for industrial and domestic waste is one suggestion. Also, separate layers of drainage system can be installed to implement this, so that sewerage treatment time and cost are reduced,” said Nidhi Rao, a student working on the paper.
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