The Atharva Educational Trust's Atharva Institute of Management Studies (AIMS) and the Atharva School of Business (ASB), Mumbai, are all set to host Rhythm 2012, an annual inter-collegiate B-school management festival.

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The Atharva Educational Trust manages educational institutions in the field of management, engineering, hotel management, fashion, entertainment, media management and resort management.

Rhythm 2012 is a three-day event to be held from Thursday, March 2, 2012. The theme of the event is "3P - People, Planet, Profit."

The fest will have massive participation from various management institutes across Mumbai, Navi Mumbai & Thane, and will feature a variety of management events.