A photograph and message saying 'St Regis Phoenix Hotel, Lower Parel, Mumbai. Just now, Huge fire' did the rounds on several WhatsApp groups and Twitter on Thursday afternoon. 

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An eyewitness living in the opposite building said that there was no fire

While speaking to DNA, Mumbai Chief Fire Officer, Prabhat Rahandale quelling rumours said, "It is fake information. The photograph is unverified, its time and date are also not known to us. Kindly do not believe in any such rumours."

No smoke, no fire -St Regis as seen on December 9, 2016. Image Credit: Emmanual Yogini

A witness also sent a live image of the building, to verify the news as fake.

Here are some of the reactions to the fake news from Mumbaikars.