The government expects average visitors to the site from 5000 now to about 60,000 a day.
Information technology and consultancy biggies such as Hewlett Packard, KPMG and Deloitte are in race to create the ambitious global digital push for Make-in-India initiative that plans to reach out to thousands of "influencers", people of eminence and celebrities across the world, a first such initiative by the Indian government ever.
The government plans to completely revamp the existing makeinindia.com, putting rich content, making it available and relevant to countries speaking different languages, the government has told the IT companies who might partner with it, sources said.
"Depending upon the country to which the visitor belongs or the geographical location of the visitor, customized country-specific pages need to be created in a dynamic mode," officials told the bidders.
Once the portal is fully developed, providing content on each of the identified sectors, the government expects average visitors to the site from 5000 now to about 60,000 a day.
"About 4,50,000 users have hit the site. The average sessions during a day are about 5,000. With new content, the scope of work requires a robust system to handle at least 60,000 concurrent users."
Apart from visitors surfing the site, there are about 30-40 queries on the Make-in-India initiative being made every day. Once the system is made robust, number of users is likely to go up many times.
KPMG, Deloitte along with other top guns in consultancy, Ernst & Young, and Pricewaterhouse Coopers have also bid to provide consultancy to the government for its ambitious Make-in-India plan while advertising agencies like Edelman, RKSwamy BBDO and others are looking to manage the global digital campaign.
Apart from traditional outreach initiatives, the campaign will have an influencer programme aimed at engaging top influencers of a minimum total of 2,500 in key markets.
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