India scorches 'phoren' ramps

Over the last few seasons it’s hard to not to find international fashion shows without any India inspired collection or part of the collection flaunting motifs and prints or silhouettes which represent India. From international fashion designers to luxe brands, the runways are increasingly sporting authentic Indian looks through colours, patterns, construction, weaves, etc.

A look at the recent shows by designer Karl Lagerfeld (though his comments on India were slammed by sections of the desi style brigade) or Gucci’s 2012 India inspired bag line, etc, just proves how far and wide India’s influence continues to be on fashion’s global platform.

Veteran fashion designer Ritu Kumar feels that globally this growing love for India is due to the variety it has. “India’s heritage is one of the most fascinating and inspiring aspects for any creative person. India’s cultural roots are not just strong, but also varied which enables many designers to have Indian themes run through their collections. Indian fashion definitely stands for beauty in a grand and feminine context for the international audience. Hence time and again, our heritage inspires designers globally from Valentino to Roberto Cavalli, Giorgio Armani to Karl Lagerfeld,” says Ritu.

The sari too fascinates the Western fashion enthusiasts till date, it has now led the French luxury brand Hermes include it in their collection.  Top international brand Louis Vuitton has created sari dresses. Designer Manish Malhotra feels that embroidery and drapes are our strong points, which capture designers’ attention worldwide. Says Manish, “Indian fashion is a unique amalgamation of colours, weaves and embroidery. But the sari drapes look beautiful on any body frame and add an instant dose of elegance, glamour and splendour. It looks amazing on any occasion and is also very ethnic and can always be modernised according to audience preferences.”

Indian patterns, embroidery and designs right from Ikat to traditional fabrics and from royal styles to jewels are transcending Westward. Even Bertrand Michaud, President of Hermes India, shares a similar feeling and explains the reason for including saris in the brand’s recent collection. “The purpose of the collection of saris was part of our effort to connect to not just India’s culture and tradition of elegance of Indian women, but also bring it to the Western connoisseurs,” he says.