Home Decor Brand Kraftvision Is Taking Decor Industry To Next Level

Handicrafts items are emerging as a quirky method to spice up the decor with useful pieces that are not like the mundane design. Mr Pushpendra Saini is the proud owner of Kraftvision, an indigenous brand that offers handmade decorative pieces that look stunning and easily blend with most interiors.

The journey of establishing Kraftvision was a surmounting challenge. With a broad vision and empty pockets, it wasn't easygoing for the two partners who wanted to introduce handicraft home decor to people. Mr Pushpendra Saini along with his partner laid the foundation of Kraftvision with a tiny investment of 750 rupees that has magnified into such a wholesome brand in just five years. Founded in 2016, Kraftvision aims to reintroduce handicraft home decor items to interior design aficionados.

Mr Pushpendra Saini remembers his struggling years. He says, "Ideas are abundant but the funding is scarce in the industry. Even if you have a unique product to offer, there is little enthusiasm for it. Disappointed with the outright denial by many investors, I decided to bear it all and raised funds by taking loans instead of my personal property. It was very difficult for me initially but I had the firm belief that Kraftvision would succeed far beyond my expectations. Fate has a distinct way of rewarding us and Kraftvision is getting popular with each passing day."

Owning a handicraft brand is not as easy as it appears. Talking about the challenges, Mr Pushpendra Saini says, "Manufacturing a handicraft item from scratch takes a lot of hard work. Most of the time the raw material ends up raising a disturbance in the timeline final product. Covid 19 hasn't been easy on us and the scarcity of raw materials is also a difficulty we have to deal with every day. Our orders are overwhelming like always but the material procurement has been slow since the last year. This year we have sped up the process by directly sourcing our materials from original suppliers rather than middlemen agencies. The result is a superfluous supply chain with an abundance of raw materials."

Mr Pushpendra Saini is the epitome of perseverance and is a self-made entrepreneur who has created a brand from the ground up. His zeal for making something different, eye-catching and relevant is the reason behind the success of Kraftvision. The decoration pieces are constructed with the best quality materials so that it doesn't fall apart in few months. Each piece continues with a lot of moving parts whose assembly is very time-consuming. He is happy that his customers appreciate the efforts behind Kraftvision and leave mostly positive responses and encouraging thoughts about his products. Mr Pushpendra Saini oversees everything, from procurement to final construction so that the credibility of Kraftvision is never compromised. He aims to deploy Kraftvision in the global retail market to let the global audience experience the best handicraft items made by his company.

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