LIFESTYLE
Budweiser plans to partner with Facebook so folks turning age 22 and up can get a free beer on birthdays. It’s new ads air Saturday about anticipating good times with Bud.
Budweiser has kicked off a major ad strategy in order to boost sales and a hipper Bud image to younger beer drinkers over the next several weeks.
It will unleash its biggest-ever national free-sample effort in trendy bars and eateries.
The campaign begins Monday, with the slogan "Grab some Buds," reports ABC News.
Bud unit sales were down 9% last year and are down the same this year; according to Beverage Marketing Corp.
Beer drinkers have lost loyalty to Bud for the past seven years, research firm Brand Keys reports.
As upscale consumers turn to craft beers, the price-conscious are trading down, and others switched to light beers, "It's a triple whammy," said Michael Bellas, CEO at Beverage Marketing.
Apart from the sampling test, Bud plans to partner with Facebook so folks turning age 22 and up can get a free beer on birthdays. It’s new ads air Saturday about anticipating good times with Bud.
Brand consultant Robert Passikoff doubts whether the brand will be able to pull it off.
"They're in trouble because they don't know how to talk to consumers. They no longer know how to create an emotional bond,” he said.
But Bellas says there's a glimmer of hope for Bud. "It's a beginning."
Mukesh Ambani's wife Nita Ambani makes passionate pitch for Olympics 2036, says 'India will...'
Did Virat Kohli get special food delivery amid BCCI's 'no personal chef' rule? Report claims...
Gautam Adani's BIG move in space sector, Adani-backed firm among three finalists in India's...
New India Co-op Bank: RBI uncovers massive fraud of Rs 122 crore; know what’s the case
Shakira hospitalised due to abdominal pain, apologises to fans for cancelling Peru concert
South Korean actress Kim Sae-ron of A Brand New Life fame found dead at 24
'Life-threatening cold' ALERT in US as Polar Vortex, snow, floods grip America: What does that mean?
Cristiano Ronaldo vs Lionel Messi, who is better? 66 per cent of former footballers believe...
Champions Trophy 2025: No Indian flag in Lahore Stadium sparks controversy ahead of tournament
After strong tremors in Delhi-NCR, 4.0 magnitude earthquake jolts Bihar's Siwan
Delhi-NCR earthquake: Netizens react with hilarious memes amid 4.0 magnitude tremors, check here
BAFTA: Payal Kapdia's All We Imagine As Light faces another disappointment, films loses to...
Student paraglides to college after getting late for exam, netizens react, watch viral video
Israeli PM Benjamin Netanyahu issues BIG warning to Hamas: 'Gates of hell will...'
Delhi-NCR Earthquake Today: Tremors of magnitude 4 jolt Delhi and adjoining areas
This film has broken world box office records, not Hollywood, Bollywood but...
Meet Satyam Pandey who got high-paying job offer, not from IIM, NIT, IIIT, his annual salary is…
Gurgaon couple reunites with lost dog after three-month search in Agra
Meet man, IIT graduate, who topped UPSC exam in third attempt, he is from...
Noida authority takes BIG action against promoters of 2 housing projects, as realty firm fails to...
WPL 2025: Ashleigh Gardner, Deandra Dottin star as Gujarat Giants beat UP Warriorz by 6 wickets
This city is the coldest, darkest and most polluted in the world, tourists are banned here due to...
New Fastag rules from today: Users may incur additional charges if...; check details
Inside Kareena Kapoor, Saif Ali Khan's son Jeh's mario-themed birthday bash, watch
Meet Indian genius, who got high-paying job offer, not from IIT, IIM, his annual salary is Rs…
Shoaib Ibrahim gifts new house to his mother-in-law, Dipika Kakar's mother gets emotional
Deepika Padukone joins Kartik Aaryan, Anil Kapoor, Jackie Shroff at Mumbai event; see viral photos
Man wanted in Canada's biggest gold heist found living in THIS Indian city, he is...
'Free Samay Raina': Badshah shouts at his concert in Gujarat
Amitabh Bachchan's son-in-law Nikhil Nanda faces legal trouble, FIR filed against businessman for...
'Rohit Sharma or Virat Kohli...': R Ashwin lambasts 'superstar culture' in Indian cricket
Bombay HC to hear PIL on Sushant Singh Rajput's death, actor's father says...
Ajay Devgn's absence from Kajol's Valentine's Day post sparks speculation: 'Kalesh chal raha hai'
Anil Ambani-led company's loss widens to Rs 3298 crore in just...; its business is...
Premanand Maharaj's morning yatra set to resume after..., it was stopped because...
Champions Trophy 2025: Gautam Gambhir, Ajit Agarkar clash over Shreyas Iyer's position in team
239 composite liquor shops to be opened in..., booze business ramps up in...
Mukesh Ambani may lose the position of Asia's richest after Reliance loses...in just...days
Elon Musk-led DOGE halts Rs 175 crore election funding for India due to...
Malaika Arora shares her Paneer Thecha recipe, here's how you can make it
Mahakumbh viral girl Monalisa steps into 5-star hotel for lunch for first time, see viral post
Meet CID-fame actor, who once did a show for Rs 20, lost his wife due to...now earns...
Vinod Kambli makes surprising move, former Indian cricketer decides to donate...
Sachin Tendulkar breaking heart on V Day with Anjali in tow is oddly satisfying, watch viral video
Ekta Kapoor to face police probe, Mumbai court orders inquiry for...
Lahori Zeera makers likely to get Rs 450 crore as fundraising from Motilal Oswal among others
'You're pregnant': Ileana D'Cruz expecting second child with Michael Dolan!
Akshay Kumar touches Amitabh Bachchan's feet at ISPL2 finale, their association goes back to...
Who is Lalit Modi’s new Valentine? All about Rima Bouri, IPL founder’s new girlfriend
India's big 'treasure' is hidden here, once THIS work is done country will earn Rs...