LIFESTYLE
This weekend Mumbaikars will get a glimpse of Pakistani fashion as designers from the country will display their creations at a two-day exhibition.
This weekend Mumbaikars will get a glimpse of Pakistani fashion as designers from the country will display their creations at a two-day exhibition. An initiative by a Karachi-based multi-designer fashion house — Brands Just Pret, 17 designers will exhibit garments for the modern, liberal as well as traditional woman.
Talking about the concept, Hadi Anwar, CEO of the store says, “Having received a lot of queries from Indians in the past for such designs, we felt this was a good opportunity to bring fashion from Pakistan and offer it to the Indian market. We hope to hold such events on a regular basis and would also welcome Indian designers to Pakistan for a similar event.” For some designers, it will be their first trip to India and each has designed their creations keeping the festivals of Diwali and Eid in mind.
Designer Ayesha Aejaz who will be showing her line of long flowy kurtas with applique embroidery says, “The inspiration for Pakistani designers stems from the Indian heritage. While Indian designers create more traditional garments, Pakistani designs are generally more westernised with an international touch.”
She feels that despite the political rift between the countries, the love for Pakistani designs — cuts and colours has still remained. Commenting on the difference in silhouettes designer Mehrene says, “Just as in India kurtas and churidars are popular, Pakistani designers are known for their high bodice and flared A-line peshwas and salwars.”
Excited to be displaying her work in Mumbai, designer Ayesha Somaya adds, “I've always liked exploring new markets for business and India is definitely a booming market for us.”
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