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Entrepreneur and designer Hiral Sheth brings your inner beauty to the forefront with her stunning collection

For Hiral, there is nothing more beautiful than a woman being unapologetically herself.

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There is no better pick-me-up than a Big Fat Indian wedding, especially after the year that we have experienced. Thankfully October is here, which means we have now officially entered the Indian Wedding Season! 

Despite the unique challenges faced by our aspiring newly-weds, many remain undaunted in their plans to tie the knot in 2020. The Indian wedding is a sight to behold between its timeless traditions, coveted dance routines, unending buffets of mouth-watering dishes, and ultimately the main showstopper, bridal wear.

In choosing bridal wear, nothing short of pure magic is to be expected for a once in a lifetime event. Providing someone with their very own moment of magic is what inspired Hiral Sheth to pursue her hobby of designing traditional attire and bridalwear. Mesmerizing cholis and lehengas are made from the most beautiful fabrics that have been painstakingly hand-crafted with opulent embroidery work and detail. This one of kind pieces has the power to elevate the wearer into realms outside of our daily human existence. In 2011, Hiral opened the doors to her passion project, Heer Boutique by Heer.
 
In just a few short years, Heer Boutique has become a prominent name in the bridalwear space. Today, the label is widely acclaimed for her distinctive use of colors with high-quality fabrics and intricately done embroidery that comes together to make her breathtakingly luxurious one of kind pieces. Hiral's stunning designs quickly caught the eyes of B-town celebrities and have been adorned by the likes of Kinjal Dave, Geetaben Rabari, and Sargun Mehta, amongst many others.
 
For Hiral, there is nothing more beautiful than a woman being unapologetically herself. This guiding belief has shaped the ethos and identity of her label. Her designs showcase her unmistakably unique aesthetic that stands-out amongst a sea of other bridalwear brands. With every piece in Heer Boutique, Hiral seeks to highlight only what already exists within you: A perfectly imperfect and unequivocally unique being; in her eyes, this is the true essence of beauty.

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