Candyfloss pink is all over Pinterest and Instagram. The hue has managed to score big with Gen Y who seem to be obsessed with it. Dubbed Millennial pink this shade can be found on clothes, wine and most recently chocolate. And while a section of naysayers have already written eulogoies spelling the demise of this fad, restauranteurs and mixologists are not done with it yet. Take a look at most restaurant menus and you are likely to find a dish or a drink in this shade. Here’s why.
From fashion to food
In the game of colours, currently Millennial pink rules, and this is primarily because it has managed to woo the reticent Gen Y, who have flummoxed both businesses and advertising agencies with their unconventional choices. And while many people are under the impression that the pink craze is a new fad. Chef Wang Yixuan, head chef at Yauatcha, dispels that myth. He says, “Pink already had a toehold in the food world well before this shade gained fame. Food has always been one of the many factors of a trending, inspiring and young lifestyle. The shade has always clicked in fashion and that’s slowly trickled down to food as well.” While Sunny Rajak, head chef at Garde Manger Cafe points out that this colour has also caught on because of its visual appeal.
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Why pink drinks are in?
Sonali Mullick, regional Manager, Henpecked, on the other hand attributes the popularity of Millennial pink drinks to Instagram. She says, “Food is fashion and fashion is food and that is how this rage got spilled down to drinks. Millennial pink drinks are recently fame–kissed simply because they are instagrammable. Yes, pink is trending now, but it has been around the bar counters longer than that. Pink is on the iron throne, unless another colour knocks it off its Instagram status; even so pink drinks will not completely disappear from the bar scene.” And not just drinks, desserts too are revisiting the shade.
It’s the colour of confectionery!
Photosharing website Instagram has played a pivotal role in elevating this much despised colour among men to something saleable and very in. It has always been a hit with the ladies but now even men have been sporting it with pride and are open to try it not only in clothes but also food and drinks. Chef Saurabh Udinia, chef de cuisine — Modern Indian, Massive Restaurants Private Limited, explains its rising popularity. He says, “Millennial pink is subtle, well-balanced and works very well with a white base and complements fresh berries. It is especially used in desserts. crèmes, shakes, waffles and pastries, and will continue to rule the food and beverage industry for a long time. I personally love the subtle, well-balanced tone of this colour. Being neutral, it works well with other colours making the dish more visually appealing. This colour is widely used in patisseries and candy shops, where there is extensive confectionery produce.” So, while it was initially associated with candyfloss, fairytales, pink and lace that has changed making it a go-to-hue thanks to millennials, who have made the shade trend, upping its cool quotient.
DIY- Minions,
a guava drink
Ingredients
10 ml Water melon syrup
160 ml Guava juice
5 ml Lime juice
5 ml Sugar syrup
Method
Add all ingredients in the blender and blend. Pour in margarita glass. Garnish with a slice of watermelon.
Recipe courtesy: Sonali Mullick, regional manager, Hitchki, Powai
