Baselworld 2014–Little things go a long way

1,400 exhibitors from 40 countries presented their new models and collections at the Baselworld Jewellery and Watch show, last year.More than 6,000,000 business cards are exchanged during this event each year.The most imposing stand at Baselworld 2013 had a surface area of 1,625m2 – the smallest measured 6m2.At this annual event, approximately 25,000 staff will occupy stands.Inspiration has a new fairground to play on–it's at the watch and jewellery exhibitions such as Baselworld that trends are picked up. For the last decade, designers and marketing experts from a wide range of industries have been increasingly drawing inspiration from this globally unique event in Basel. Conversely, the ancillary fashion industry has found greater significance in being present and exhibiting its range at Baselworld. Another important trend is that brands no longer just build booths, but are architectural representations of renowned designers and architects. Another interesting pattern is that more and more global celebrities are making their presence felt in the vast and magnificent arena of Baselworld, which covers a distance of more than 30 kilometres.What's in it for you? Watch this space for more news and updates on Baselworld 2014. www.baselworld.com