Ahead of the curve

You’ve called your new collection Radiance in the wet. Does it in any way take inspiration from the monsoons?
The concept is inspired from the monsoon. Radiance in the wet is a collection of exclusive design, craft and workmanship.

Every time you create a collection, is there the image of a sort of women creating it for?  Who would you say is the muse/ ideal customer for your new collection?
I don’t work on particular basis. There are actually a lot of concepts. I just keep playing with my fabrics and try to bring out something beautiful. I work for everybody and don’t go on any physical aspects or complexion.

Can you now elaborate more on the collection and tell us about the textures, fabrics and colours used?
We only use natural fabrics like silk, chiffon and georgette . And all the designs are hand-worked and draped because the one thing I really love in fashion designing is draping (laughs). We have also employed an artist specially for using the method of hand painting on our dresses. We chose a flamboyant palate which consists of colours like mustard, yellow, black, pink, orange, etc.

You’re coming out with a collection after a really long time. What had kept you busy?
French Curve is an international label. So it brings out collections twice a year, whereas ANJALISHARMA brings out collections every once in two months. French Curve has worldwide customised services and its previous collection was showcased in December-January.

You’ve been in Bangalore for quite a while. Do you think the city has become fashion progressive?
As a place I love Bangalore. And yes, Bangalore is a bit behind, but is catching up really fast. The class of Bangalore is absolutely different and I really enjoy it.

Have the challenges of running a store like French Curve increased or decreased?  What do you think about the fashion space in the city? Should it be improved or changed?
I wouldn’t like to scale it. I do face a lot of new challenges everyday and I love it. And yes, Bangalore is improving in a huge way.

A fashion principle that you will never compromise on?
Quality, Dedication, Commitment, Knowledge and that is what French Curve is all about.

Following trends or creating trends?
ANJALISHARMA sells good so it follows own trends and best sellers. Whereas French Curve works with trend forecasting.

A current international trend you absolutely love?
Not a current trend rather I love the 60s style as it makes me young at mind and keeps giving new ideas every 20 years.

What next?
A showcase of bridal trouseau wear under the label ANJALISHARMA in Hyderabad.