INDIA
True to its credo, the biggest literary carnival in India, and perhaps the world, is striving for a world without borders – where the local meets the global through the written and the spoken word in the spirit of exchange
The 11th edition of the Zee Jaipur Literature Festival got off to a rousing start on Thursday in the presence of a galaxy of literary talents, the famous nagara dhol players of Pushkar and a huge throng of enthusiastic audience who showed up at Diggi Palace, braving the January morning chill.
True to its credo, the biggest literary carnival in India, and perhaps the world, is striving for a world without borders – where the local meets the global through the written and the spoken word in the spirit of exchange. At the inaugural session, Shreyasi Goenka from Zee Entertainment thanked the state government of Rajasthan "for pulling all stops" for the event.
"This is the fifth year of Zee's association with the Jaipur Literature Festival and with each year, our commitment to what it stands for has changed. Last year, Zee JLF made its mark in the US and UK and was overwhelmingly received," she said. However, Zee's responsibility has grown beyond promoting literature, said Goenka.
She highlighted the beauty of the public sculpture park at the Madhavendra Palace located within the Nahargarh Fort, a collaboration between the Rajasthan government and the Saat Saath Arts Foundation. She also underscored Zee's social responsibility of being the catalyst for change.
"Zee aims to be the first media company to be carbon neutral by 2019. In addition to this, Zee will also be launching a campaign titled H2O Together, which is aimed at generating nationwide awareness about water conservation," she said.
William Dalrymple and Namita Gokhale, festival co-directors and curators of the programme, provided a generous glimpse into how Zee JLF has grown from strength to strength and left its mark on the literary landscape. In the midst of the general lament about "shrinking attention span and the inanities of social media", the festival registered more than a third of a million footfalls last year, said Dalrymple. The author and historian called the five-day event the "Woodstock of literature, where particle physicists mingle with people, where Oxford and Cambridge professors interact with local poets".
Gokhale called the event a "sahitya sangam", "a confluence of cultures, which offers a platform to 15 Indian languages and speakers from 20 countries". Like India's vast and diverse culture, the festival too showcases multiple narratives in a multilingual milieu. "It transports you to the world of books and ideas," she ended.
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