The Zee Jaipur Literature Festival (ZeeJLF) welcomed Helen Fielding, the creator of the iconic Bridget Jones, on Saturday. And the thousands who thronged to Diggi Palace was a testimony to how Indians, especially young women, can't have enough of Bridget – the giddy British woman, obsessed with her weight, men, and sex (or lack of it).

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"If I'd known so many people would read it, I wouldn't have dared write it," said Fielding. She had the audience in splits when she read out a fan letter to the editor of The Independent, the British newspaper where the Bridget Jones column made its debut: "Dear Sir, I'd like to shag Bridget Jones. Could you let me have her phone number please?".Asked whether the rules of dating – 'Don't text while drunk', being number one — had changed much in the 21 years since the first Bridget book came out, Fielding said, "technology makes it [the rules] more complex. Meeting in person, even telephoning, are not things youngsters do these days."

On a serious note, she spoke about how Bridget was an exercise in taking on the "repressive stereotype" of the 30-something spinster as something embarrassing and giving her an identity, and a story, and changing society's perception of her.Fielding spoke of an earlier visit she'd made to India, as a hippie in her 30s, giggling at the cows on the roads, riding a camel in Jaisalmer, and being surprised in her room one night by a man in a turban who rushed out again saying "I'm sorry".