INDIA
In a revelation, which comes as a shock to the saffron party, the new members, on whose basis the BJP touched the record of being World’s biggest political party, are now “missing”.
The ruling Bharatiya Janata Party (BJP) in the state had started a drive to make new members via missed call with great fanfare. However, now after two years, the party is facing a dilemma due to this missed call initiative.
In a revelation, which comes as a shock to the saffron party, the new members, on whose basis the BJP touched the record of being World’s biggest political party, are now “missing”. And it is not the party or the new members who are to be blamed. In an irony of sorts, it is the missed call that seems to have proved Achilles’ heel for the party.
Interestingly, with the arrival of Jio Mobile Network and its aggressive marketing policy providing free 4G internet and free calling, the newly ‘inducted’ members changed their mobile numbers leaving the state party high and dry and the party is no longer able to contact them. As a result it has now instructed the office bearers to update the mobile numbers of new members by reaching out to them in their homes.
It may be recalled that after Narendra Modi became prime minister in 2014, BJP national president Amit Shah had launched BJP’s membership campaign through missed call initiative. Through this campaign, BJP became the world’s largest political party.
In Rajasthan itself, 80 lakh new members were made through missed call initiative. After the membership drive, the Sampark Mahabhiyan was launched by central leadership and BJP workers were instructed to take a list of new workers and visit their homes and contact them. However, the campaign was not completed.
In the year 2016, the Jio Mobile Network Company came in the state and offered free data and free calling facilities to its customers. During this time people took Jio sims while ditching their old mobile network. Most of the BJP’s missed call members also took Jio sims and closed their old number.
However, old numbers are still registered in BJP’s records. It is not possible to check the mobile number of 80 lakh members for BJP. The BJP recently started booth committee verification programme, wherein the information about changing of mobile numbers by new members was revealed.
“During the Booth Formation Week, a meeting of booth committees, Shakti Kendra and the Mandals was convened and the mobile number of workers was found to be wrong and so they did not get the information about the meeting. After the launch of Jio, many workers have changed their mobile numbers. Now, we have started updating the list of workers. Organisation office bearers have been instructed to contact the workers at home and update their mobile numbers in the list. The mobile number updating work will be completed soon,” said a senior BJP leader, who is engaged in party’s seven-day Booth Formation programme.
In Rajasthan, 80 lakh new members were made via missed call initiative. However, with arrival of JIO Network which provided free 4G net and free calling, newly ‘inducted’ members changed their numbers.
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