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INDIA
In order to demonstrate PM Modi and Rahul Gandhi's popularity, BJP and Congress published comparison data demonstrating engagement with those social media profiles.
The Bhartiya Janta party and Congress again get involved in a war, a war of words. But this time the topic of debate is different. The debate focuses on how popular the two famous leaders, PM Narendra Modi and Congress leader Rahul Gandhi are with their social media activity.
On Sansad TV’s Youtube channel, the Congress shared screenshots showcasing viewership on both of the leaders’ speeches in the Parliament. Congress shows that Rahul Gandhi’s speech in Parliament grabbed more viewers than PM Modi’s.
As the two parties push their campaigns on various online platforms in the run-up to the 2024 Lok Sabha elections, BJP officials said on Saturday that Prime Minister Narendra Modi's social media interactions have a significantly wider audience than those of Congress leader Rahul Gandhi.
According to the data, Modi’s account on X received approximately 79.9 lakh engagements in the past month whereas Congress leader Rahul Gandhi’s account received 23.43 lakh engagements.
Rahul Gandhi and Prime Minister Modi both had their tweets compared by the Congress. According to the party's social media team, PM Modi's most recent 30 tweets had 21.59 million impressions, compared to 48.13 million for Rahul Gandhi.
According to the BJP, PM Modi's account on Facebook had 57.89 lakh engagements in the previous month, while Rahul Gandhi's account had 28.38 lakh.
PM Modi once again leads in the popularity stakes according to a comparison of this year's data on Facebook account engagement. Approximately 3.25 crore Facebook interactions had place on PM Modi's account this year, compared to 1.88 crore on Rahul Gandhi's, the BJP claims.
PM Modi's YouTube channel has had about 75.79 crore views so far this year, whereas Rahul Gandhi's account has received about 25.38 crore views, the BJP said.
(with inputs from PTI)