On the World No Tobacco Day, Prime Minister Narendra Modi on Sunday highlighted the harms associated with tobacco consumption and pressed for reducing the menace.

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"World No Tobacco Day reminds us of the harms associated with tobacco consumption and a day to reaffirm our commitment to reduce this menace," he said.

"The World Health Organisation's focus on stopping illicit trade of tobacco products is a laudatory effort that will help in minimising tobacco consumption," he added.