INDIA
A hanging stethoscope and its reflection as a noose. The message below states sex determination is an offence.
“How will I become a superhero if I do not have a meal?” Asks a child dressed in a superman outfit flying as high as clouds as a message below the inspiring lines states- nutritious food, strong pillar of healthy life.
A hanging stethoscope and its reflection as a noose. The message below states sex determination is an offence.
These are but a couple of the many interesting advertisements designed by students of Crafting Creative Communication (CCC) at the Mudra Institute of Communication (MICA). This exercise will soon be seen on bill boards in Ahmedabad and rural parts of the district.
Around 24 students of the CCC batch at MICA joined hands with the District Development Office (DDO), Ahmedabad to develop creative communications to bring to fore some of such relevant social issues — ranging from sanitation, health, literacy, malnutrition in rural areas to female foeticide, safe driving — those fairly common in urban as well as rural parts of Ahmedabad.
“Six groups of students visited around 18 villages in May. They found out both the sides the issues we wanted to address. They came up with creative ideas. We shortlisted those we thought best. Around 38 different advertisements carrying social messages have been designed. We have roped in the services of an agency to put up such billboards in villages as well,” said Banchhanidhi Pani, DDO. Pani added that these designs would also be put up on their website and social media pages. He also expressed the desire to make a table calendar which would be circulated to all senior gazetted officers in Gujarat.
Head of the CCC, Subhash Tendle said, “It is our passion to create change through communication.” Director of the institute Dr Nagesh Rao also expressed his pride for his students and colleagues for coming up with the innovative campaign to spread social awareness.
this is the first instance of collaboration between the institute and district development office.
Around 24 students of CCC at MICA joined hands with DDO to develop creative communications and to bring to fore
social issues ranging from sanitation to female foeticide
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