To deter the practice of open defecation, authorities here have resorted to naming and shaming offenders by posting their pictures on social media. District authorities on Saturday inspected several villages in Mathura under the Swachh Bharat initiative and took action against offenders. They even posted their pictures on WhatsApp to deter such habits.

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"A total of 18 villages were inspected and 36 officials have been assigned to this task," Chief Development Officer Manish Kumar Verma said.

"Several persons were caught defecating in the open. Villagers were also made aware of the ills of this practice," he said.

The CDO said efforts are being made to make the villages free of open defecation by April 15, adding that they were looking to accomplish the same target with 150 villages of the district by August 15.