On Sunday, former Jammu and Kashmir chief minister Omar Abdullah hit out at GQ India for posting a tweet which showed a ‘pellet effect’ as part of its ‘Kashmiriyat’ collection in a fashion show. Omar Abdullah wrote on Twitter: “Are any part of the proceeds of the show or the "Kashmiriyat" collection going to help rehabilitate any of the victims of the pellets? These pellets have blinded scores, to have the injuries recreated for a fashion show is inexplicable even if collection called Kashmiriyat. And quietly deleting the tweet doesn't make it any better @gqindia. Here's a screen grab in case people wonder what my tweets are about.”

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The GQ India Twitter handle had posted: “"#Backstagepass @sonicsarwate creates a bullet pellet effect for Shantanu and Nikhil's Kashmiriyat collection.”  The collection was titled Kashmiriyat 1990  by fashion designer duo Shantanu and Nikhil which is reportedly inspired by ‘tribesmen of the valley’. The fashion show had a theme with a live performance to  Kashmiri music and Sushant Singh Rajput walked the ramp for the duo.

More than 90 people have been killed and around 13,000 people injured in four-month unrest that started after the killing of Hizbul Mujahedeen poster boy Burhan Wani on July 7. It’s believed that over 1,100 people have suffered injuries in their eyes when security forces fired pellets to counter violent mobs across Kashmir.