Recently, Twitter has been witnessing playful brand trolling by the biggest brands in the country.

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After the Amazon-Flipkart troll, Snapdeal-Freecharge troll, Amazon has come back with a wittier troll, and we sure are loving it.

Amazon India recently launched a campaign #AurDikhao. On Friday, Amazon India put out a funny tweet commenting on the number of times Zomato has changed its logo.

In a fitting reply, Zomato replied to Amazon India in this manner:

While creative teams of both the organisations may have won the battle equally, Amazon India took it further.

Official Twitter pages of many companies including Ebay and Jaguar India tried to be part of this hilarious conversation. But our personal favourite were from FlatChat and UrbanLadder. Check out what they tweeted:

Earlier this week, a man on Twitter asked Olacabs about choosing drivers on the basis of religion, and Olacabs responded befittingly saying they do not discriminate on the basis of religion. This reply garnered them support from rivals EasyCab and Uber on Twitter. Over a month ago, a picture was put up on Twitter by a Reddit user where a Flipkart office showed Amazon carton lying around. While Flipkart replied saying it was being used as a 'dustbin', Amazon said:

We call Amazon-Zomato brand trolling on Twitter as our favourite!