World Aids Day: Durex launches a safe sex emoji
Check out the new unofficial safe sex emoji "Umbrella with Raindrops"
Ahead of World Aids Day, Global sexual well-being brand Durex launched a new safe sex emoji called "Umbrella with Raindrops".
The launch is part of the company's ongoing #CondomEmoji campaign which wants to have a safe sex emoji in every smartphone so that youths can easily communicate about the issue.
The campaign has been received well as it trended on Twitter and Facebook. The campaign also received support from over 160 countries during a survey.
"We believe the naming of "Umbrella with Raindrops" as the unofficial safe sex emoji will be a significant step towards helping young people put safe sex back on the agenda," said Volker Sydow, Global Director, Durex.
As per the survey, over 60% felt less comfortable talking about safe sex. At least 72% people said that they felt it was easier to express emotions using emojis and 84% said that it was easier to discuss sex and relationship via emojis.
Some more campaigns from the brand: