Will Smith, Nicky Jam unveil colourful video of anthem for FIFA World Cup 2018
Smith and Jam are joined by Ronaldinho. The song also features vocals of Era Istrefi.
Nicky Jam, Era Istrefi, and Will Smith unveiled the video for official FIFA World Cup song called 'Live It Up!'. The fast-paced tempo of the song is matched by the equally vibrant video.
The video begins with the clips of stadium crowds cheering for their teams, putting the focus on the uniting qualities of football. The video captures the spirit of the game from the project grounds to the expensive stadiums, bringing together all strata of the society.
Will Smith and Nicky Jam then spit firey verses and then get a demo of a beautiful kick from none other than Brazilian legend Ronaldinho. The song then becomes a montage of clips that show Cristiano Ronaldo, Lionel Messi, Mario Gotze celebrating, Spanish and German teams lifting one of the most coveted trophies in the world.
Watch the video
Will this reach the popularity of Ricky Martin's 'Cup of Life' or Shakira's 'Waka Waka'? Only time can tell.