SS Rajamouli's 'Baahubali:The conclusion' and Aamir Khan's 'Dangal' has created a new benchmark for success at the box-office. Months have been passed since these two films created a storm at the ticket window, since then no new release has managed to match up to their success..only until now. Hollywood's horror film, 'It' which released last Friday is on its way to break records of Prabhas and Aamir Khan films.

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'It' has collected over 1200 crores worldwide in just three days of its release and is doing well in India too. Trade analyst Taran Adarsh confirmed that the film has collected over 10 crores in just 4 days. He tweeted, "#IT Fri 1.67 cr, Sat 2.82 cr, Sun 3.03 cr, Mon 1.27 cr, Tue 1.28 cr. Total: ₹ 10.07 cr Nett. India biz... All versions." The film which spent Rs 224 cr in its making has earned almost triple the investment. It is a known fact that Prabhas' magnum opus 'Baahubali 2' earned 1500 crores worldwide and Aamir Khan's film based on the real life story of Mahavir Singh Phogat and his wrestler daughters Geeta and Babita Phogat created history by earning 2000 crores worldwide.  

Based on author Stephen King's book by the same name, 'It' stars Bill SkarsgÃ¥rd, Finn Wolfhard, and Javier Botet in the lead. Directed by Andres Muschietti, the film is set in a small town of Derry where seven children come face to face with life problems, bullies and a monster that takes the shape of a clown called Pennywise.

Watch the trailer here: