the menace of piracy can be curbed.

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"There is a need for strong trade bodies and there should be people who will push for the problems to be solved.

Like in Karnataka, there is no piracy of Kannada films but piracy of other language films do happen as selfishness comes in."

"It is not that difficult to prevent piracy. People need to meet police and higher authorities... You have to meet people regularly to sort the issue," he says.

To bring the audience to theatre Babu says, the Telugu film industry creates a lot of hype around the film before its official release.

He further says, when it comes to marketing of films, Telugu film industry does not differentiate between big and small stars and promote the films at the same level.

In terms of story telling, Viacom18 Motion Pictures's Andhare feels the content has improved in Bollywood in the last four-five years.

"We have had some great content like 'Queen', 'Neerja' and others. Today Salman Khan is not doing a film like 'Wanted' or 'Dabangg'. He is doing 'Bajrangi Bhaijaan'. So everyone including the stars are focusing on good stories."

(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)