Soap queen gets real with new serial 'Koi Aane Ko Hai'

It is a k-soap from the stable of Balaji Telefilms but is with a "difference", or so claims its producer and TV czarina Ekta Kapoor.
       
"Real stories are its USP (unique selling point). All stories are based on the incidents that have occurred in various parts of the country," she said, while formally announcing the launch of her new serial Koi Aane Ko Hai, based on supernatural theme, here on Friday evening.
       
"Since the stories are not figment of someone's imagination, even the treatment is not regular. It is the reality (of the story) and not superficial aspects or special effects that will scare the audience," she said.
       
The first story has a Maharashtra backdrop. The second is from West Bengal. Likewise, we have selected stories from all parts of the country, she said.
       
Moreover, unlike her earlier tele dramas, some of which have run for almost a decade, Koi... consists of mini-series of around 20 episodes.
       
"Since it is based on real stories, we cannot add drama to it to keep it alive," Ekta said. Therefore, the number of episodes in each series has been limited to not more than 20-26, she said.
       
Koi..., covering the entire realm of the supernatural elements, haunted houses and so on, is aired every Friday and Saturday on Colors.