Kellogg India signs Karisma Kapur as the new brand ambassador

Kellogg India, the Indian subsidiary of Kellogg Company, has signed on Bollywood actress Karisma Kapur as the brand ambassador for its Kellogg's Chocos Rs10 range.

Kellogg is a leading global producer of ready-to-eat cereal and convenience foods.

This is the first time in Kellogg India's history that the company has roped-in a brand ambassador and that too from Bollywood, a press release issued here today said.

Kellogg's Chocos Rs10 range (K-pak) is a low-fat product with the goodness of wheat and is enriched with vitamins and minerals, available in an economical pouch format. It is a tasty and nutritious 4 pm snack for children when they are back from a busy day in school. Children love it for its chocolate flavour and mothers prefer it over other snack options for the nourishment it provides to their children.

Catering to the variety that today’s children seek, it is also available in variants like Kpak Chocos Smacks and Kellogg’s Chocos Planet & Stars. Mothers can now provide a nutritious snack at an affordable price and also fulfil their children's demand for taste and variety in food at the same time, the release said.

"We are glad to welcome Karisma into the Kellogg family," Kellogg India's managing director, Anupam Dutta, said.

"With her support we hope to drive the message that such value packs provide mothers with tasty, quick and nutritious snacking option and ensure a second glass of milk for the day. Our Kpak offers just the right combination of taste and variety along with ample nutrition. At Kellogg, it has always been our consistent endeavour and relentless commitment to provide nutrition to our consumers at an affordable price."

With this association, Karisma Kapur is back to work and will be seen in the new TVC very soon. In the TVC, she can be seen as a caring mother - someone that every mother can relate to - who always wants to give her child the best of both taste and nutrition, the release said.