In a new PETA ad, Neil Nitin Mukesh says no to 'elephant rides'
The campaign was shot by top photographer Rohan Shrestha, it said, adding Neil's hairstyling was done by Amit Parekh and the make-up handled by Wasim Shaikh Ahmed.
Animal rights body PETA has roped in actor Neil Nitin Mukesh to draw people's attention towards the plight of elephants, who are made to "suffer" for tourist joyrides.
In Neil's latest campaign for People for the Ethical Treatment of Animals (PETA) India, the actor is seen sporting wounds near his face and trying to prevent an attack with 'ankush', a sharp iron hook used to prod elephants.
Next to him is written, "Try To Relate To Their Fate: Elephants Used For Joy Rides Are Abused!", a PETA release said on Friday.
"Let's bring enrichment into the lives of elephants by pledging never to use elephants for joyrides. A fleeting moment of amusement means a lifetime of suffering for these gentle mammals, whose spirit is broken through the ruthless torture caused by the ankush and chains," the 'Aa Dekhen Zara' actor stated.
The campaign was shot by top photographer Rohan Shrestha, it said, adding Neil's hairstyling was done by Amit Parekh and the make-up handled by Wasim Shaikh Ahmed.
The elephants, who are tortured by their trainers for adapting to the joyrides, suffer immense physical and emotional pain in the form of burns, thrashings and piercings at every juncture. The findings were revealed by PETA as part of its investigation of the giants' training programmes and execution of joyrides in Nepal and Jaipur.