Wrestler-turned-reality TV star Hulk Hogan has launched his own restaurant Hogan's Beach venue in Tampa, Florida on Monday. The 59-year-old hopes his fame will bring customers flocking to the venue, reports contactmusic.com.

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"It's going to be Jimmy Buffett's (Margaritaville) times 10; Hooters times 10. It's a logical extension of the Hogan brand, with my image and likeness,” he told tampabay.com.

"In 36 years I've become so tangible to the public, and not just Americans. We have a chance to have an international draw. I see myself almost like a general manager, creatively,” he added.