Hrithik Roshan slammed an American apparel brand for using a picture of him and his sons, Hrehaan and Hridaan, for promotional purpose without consent.

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Last night, the actor tweeted, “Dear Tommy. I don’t wear you (brand’s clothes), neither do my kids endorse you. If you have lost your spine, I have a great team to help you find it. Please (Hil)figure yourself out.”

The photo was originally shot for a magazine. While the top bosses have not taken any further step, Hritihik said, he won’t pursue it, adding, “No need to take it further”.  An insider says, “The American wing is yet to direct the Indian team on what to do next. An internal inquiry is expected to be conducted next week.”