When Kim Kardashian first came into the limelight it was after her sex tape with Ray J was leaked and went viral.

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The sex tape propelled Kim to fame with her reality show Keeping Up With The Kardashian's becoming popular and it made her a pop icon.

In this time Kim's sex tape partner Ray J has been lying low. But now he is back with a song I Hit It First that has generated a lot of talk and sparked controversy after it emerged that Ray J was talking about Kim in his new song.

The song's lyrics point to that but Ray J has denied that the song was inspired by his past with Kim Kardashian.

Here are the controversial lyrics:

She might move on to rappers and ballplayersBut we all know I hit it first.I had her head going North and her ass going SouthBut now baby chose to go WestNo matter where she goes or who she knowsShe still belongs in my bed.Kim and boyfriend Kanye West are expecting their first child together in July.

But in the video, the 32-year-old reality star look-alike rolls in a bed while a handheld camera films her much like the sex tape that shot the duo to fame.

At the end of the video, Ray J tunes into a TV network made to look like E! which shows the Kardashian look-alike being followed around by paparazzi.

Here is the video that has received more than 3 lakh views in less than 24 hours:

Looks like the video is set to go the sex tape way for Ray J or at least he will hope it does for him what the tape did for Kim.