MS Dhoni’s ‘Captain Cool’ to Virat Kohli’s ‘One8’: 7 celebrities who turned their name, other things into trademark assets

The former Indian cricket captain recently trademarked his beloved nickname “Captain Cool” under sports training and related categories. It reflects his signature on-field calm under pressure and allows him exclusive rights for merchandise, coaching and licensing.

Merging his iconic #18 jersey with his name, Kohli’s "One8" brand spans apparel, footwear, fragrances, even restaurants-protected through trademark to secure his off-field empire.

From skincare to beauty products, Kylie trademarked her name and cosmetics brand early on, even navigating a dispute with Kylie Minogue over name usage.

Kim trademarked the name for her skincare line back in 2021, covering everything from facial cleansers to beauty tools, ensuring her enterprise stays uniquely hers.

“Big B” trademarked his name, image, voice, and even signature back in the mid‑1990s-giving him strong legal footing against misuse in ads, AI impersonations, and digital deepfakes.

Taylor has aggressively trademarked her own name, stylised initials, lyrics ("This Sick Beat") and even her cats' names-building a safeguarded empire across music, merch and more.

By trademarking “Being Human”, this Bollywood icon wove together stardom and social purpose into one powerful identity. On one side, there’s the foundation-launched in 2007 to fund health and education for underprivileged communities. On the other, a global lifestyle brand, selling apparel, watches, accessories and even partnering in cafes and fitness gear. Revenues from every sale flow right back into charitable efforts