Almost every B-Town actor is on one or various social media platforms. Most of them don't operate it themselves full-time. They do post comments at times, but a large part of it is handled by an agency that posts pictures, videos and comments on their behalf. The actors who have agencies handling their account get it right. The ones who don't are doing it themselves and becoming objects of ridicule. So I am going to take some time out of my busy schedule to give my friends in the film industry some much-needed gyaan to make their social media personality more appealing and ensure that more film folks don't get imaginative nicks like "Sri Sri Hrithikanand".Bolo, bolo, kuch toh boloMost actors do not connect to their fans. If you see the tweets, you will find that the only interaction they have with their followers is: "See this trailer/song/picture/dubsmash of mine. Like it, RT it, spread the word, go the theaters today and see my film." Isn't that too much to ask of someone who has been begging you to say hi to him/her for the last three years, only to be ignored? Fans follow you because they adore you. You are a star because of them, so maybe treat them better? No one expects you to talk to your three million followers everyday, but surely you can connect with them every once in a while. And if you don't want to do so, then follow that rule with everyone. Don't chat with fellow actors or filmmakers on social media. You have their numbers. Call or text them. Don't humiliate your followers by making them feel invisible while you bond with your biraadari ke log in front of them.TAKEAWAY TIP: Bol Bachchan. Sr and Jr Bachchan give the same love to friends and followers on social media.Praise the Lord, (and everyone he created)I think it's healthy to appreciate talent and good work. Please use your fan base to promote a good product, not just promote friends. It has become a trend among filmwallas to praise each other's trailers, songs and films, whether it is deserving or not. How can you expect your followers to take you seriously when you praise a film you didn't even like because you feel obliged to do so after being hosted by an actor/producer at a special screening? It's hypocritical. And dishonest. Also, if you applaud every average film as a masterpiece, when a person buys a ticket on your recco and hates it he won't watch your film next time when you tell him it's great. You'll be like that the boy who cried wolf! You are diluting your brand and damaging yourself.TAKEAWAY TIP: Be like Anushka Sharma. She is a smart girl. She doesn't do PR on social media.Jaag utha insaanMost actors and filmmakers go into hyper mode around release time. They might have 1,200 tweets in their lifetime but suddenly that number multiplies three times after their Friday release. They go berserk retweeting every single comment and praise that comes their way. Lets be logical. How is it helping? Please RT the tweets that are special to you for whatever reason. RT positive reviews. No one will grudge you that. You RT-ing everything isn't going to send audiences rushing to the theaters. It just makes you seem desperate and not confident of your product. A good film will work, no matter what. I remember the time when Anurag Kashup and Kalki Kocehlin had a huge fan following and they requested their followers to support their niche That Girl In Yellow Boots. They said even if half of their followers saw the film in the theaters, they could recover their money. But that didn't happen. There is no co-relation between tweets and tickets.TAKEAWAY TIP: Salman se seekho. Khan vanishes from Twitter around release time. And he has delivered some of the biggest hits in recent years.Tu star nahin hai yaarFans want to know everything about the star. So it's fine so give them updates about your life. Like how you had a late night and are feeling exhausted. Post an early morning selfie or inform people how you injured yourself on the set. Also what you had for breakfast/lunch/dinner. Fans can't get enough of their idols. But only if you are a star. if you aren't one (let's not be delusional), please don't tell people what you do every second of the day. No one cares if you think the morning is lovely, how your garden is green or the sun is shining bright. Don't bother followers unless you have fairies dancing in your backyard or you found Aladin's lamp in your garden. Don't feel the pressure of sharing every activity you indulge in or every thought that comes to your mind, Einstein. My advice: Less time on social media, more in front or behind the camera, where ever you belong, and people will take you and your work more seriously.TAKEAWAY TIP: Let your work speak for you. Like Rajkumar Hirani.Tareef pe tareef pe tareefMake your responses on Twitter, similar to the ones off-Twitter. When someone says, "You are so beautiful/gorgeous/young" What do you do? Graciously, blush smile, say thank you and feel good about yourself all day or few days, right? You don't run out of your home or workplace and tell everyone you bump into, about the compliment; so why do it online? Some actors are guilty of this on a daily basis. They RT every compliment they receive. Instead of replying to the admirer, they RT the tweet. It's like telling the world: 'Hey, look! This guy said something nice about me.' I can't think of anything more embarrassing.TAKEAWAY TIP: Just follow Twinkle Khanna's account to get this right.

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