Bye Bye VIVO! Netizens express happiness after Chinese brand pulls out as IPL 2020 sponsor
VIVO have pulled out for this year's IPL edition.
VIVO - who were the title sponsors for the Indian Premier League (IPL) - have pulled out for this year's edition. But the company has not terminated its sponsorship agreement.
VIVO had paid Rs 2199 crore for a five-year contract in 2018, and the BCCI had announced that all sponsors were being retained.
However, VIVO has pulled out following criticism on social media in the backdrop of the violent clashes between Indian and Chinese troops in Ladakh in June.
Since the clash between India and China, the Indian board has been criticised by many for not cutting off ties with VIVO and other Chinese sponsors.
Social media has been flooded with the hashtag #ChinesePremierLeague as fans expressed their displeasure about it.
Now, with the news of VIVO pulling out, netizens express happiness on social media.