The platform will enable the viewers to touch, feel, smell and experience products, with a seamless transaction (e-commerce) ecosystem
Global media and entertainment firm ZEE Entertainment Enterprises Ltd (ZEE) has secured a patent from the United States (US) for a technology platform developed by its unit ZEE Media Lab in the Silicon Valley. Built on robust and state-of-the-art technologies like 3D audio, augmented reality (AR), virtual reality (VR), digital scent, holograms and touch, this platform aims to transform the viewers' home environment by providing exceptional immersive experience.
Subhash Chandra, chairman, ZEE, said, "We envisioned four to five years back that the overall media landscape is poised to evolve at an extremely rapid pace, with content companies blending into technology companies. Hence, we started investing our time and energy in building a technology for the future, which enhances the content viewing experience."
"ZEE's lab in the Silicon Valley was set up in 2016 to create this robust platform, and I am very glad that the US patent is secured. It is a concrete step in realising our vision of transforming ourselves from a media and entertainment powerhouse to a technology company, offering immersive experiences," Chandra added.
The platform will enable the viewers to touch, feel, smell and experience products, with a seamless transaction (e-commerce) ecosystem, the company said in a statement.
Amit Goenka, chief executive officer, Z5 Global, said, "We are excited to offer this unique immersive experience to our viewers. Under the guidance of our chairman, we are building this unique platform which is futuristic in nature. The US patent is a major milestone achieved in this process giving us the required level of confidence and reassurance. This is just the beginning of an extraordinary journey of transforming the viewers content viewing experience."
While the five senses have not yet been deployed on a commercial scale, with the grant of the US patent, the company can now make the platform available to millions of users across the world. The commercially viable prototype will be ready in the next 12 months. This emboldens ZEE's plan to target mainstream global viewers across US, Europe, Asia, China and Latin America.
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