Zee Entertainment Enterprises has sought permission to launch 6-7 new channels, chief executive officer Punit Goenka told reporters on Tuesday                                            The company, which currently has 32 channels, plans to launch a food, golf and regional language channels among others, Goenka said.                                             
At 11.30am shares of Zee were trading up 2.65% at Rs281.35 in a choppy Mumbai market, extending gains on the news.