Indian television now has a new ratings system called broadcast Audience Research Council (BARC) which was rolled out on Wednesday.

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TAM, which was until recently subscribed by most broadcasters, still exists, but key stakeholders – television channels, media agencies and advertisers – have now opted for data released by BARC.

Zee Entertainment Enterprises Limited (ZEEL) MD and CEO Punit Goenka lauded the new system at the launch-

The diversity in cultural and media consumption in the country makes the work of the BARC India the most challenging service governed by a single joint industry body for the entire country, said BARC CEO Partho Dasgupta.

According to Dasgupta, around 3,000 professionals have been trained with the BARC India Media Workstation (BMW). NCCS, or the new SEC system, will be the norm to follow for accurate classification and data analytics. The pre-launch and post-launch audit processes were conducted by Ernst and Young's Florida team.