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69% – Of the online transaction was accounted by travel segment
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Updated : Dec 19, 2018, 06:05 AM IST
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As many as 98% of Indian consumers who have access to the internet have made a purchase online, according to a Nielsen study
69% – Of the online transaction was accounted by travel segment
66% – By IT
63% – By mobile
40% – Of consumers said they bought groceries and children products online
60% – Of consumers sought hassle-free refund, replacement experience as well as free cost delivery
15% – Rise seen in global online grocery purchasing in the last two years
Travel, fashion and IT/ mobile products are typical categories for first-time online shoppers, but as their familiarisation, comfort and trust levels increase, their category repertoire expands into areas like beauty, personal care and baby products, and then moves to packaged and fresh grocery categories,”
– Nielsen
