An idea germinates in each nook and corner today but scaling and nurturing a start-up up the ladder is not everyone's cup of tea.
In today's day and age, startups are a lucrative path for various individuals who want to set out to work for themselves on their self developed ideas and methodology. An idea germinates in each nook and corner today but scaling and nurturing a start-up up the ladder is not everyone's cup of tea.
Several beginners set out to pursue their passions in this way and are then doomed and eventually have to give up on all that they built with their time, efforts and money. Sharoz Dawa, an ace entrepreneur who founded India's most revered online educational platform called IAS Paper spills the beans of how to step by step build your dream startup that not only promises steady growth in the long run but is tried and tested on his own successful ventures.
Mr Sharoz explains that the first step to getting started on your journey is by finding a problem, it could be any problem in and around you which you wish to resolve with your business idea, the more personal the problem is to you, the more passion will you have while finding a solution which is implementable, feasible, easy scalable and practical.
After you have identified your problem, focus on the ways in which you can resolve the issue with your immediate resources and eventually research to find more and more on what other people are doinf for that problem.
Next, find the right human resource who can help you with the various services. It is not easy to come up with each idea/way to get something done by yourself, it is always better to initially look for people who can contribute to your vision, this doesn't mean hiring people full time, since your business is in its initial inception, this wouldn't always be affordable, therefore, look for people who you know and share the same passions as you do and ask them to give some inputs.
"When I began with IAS Paper, I had a friend on my side and we would brainstorm and contribute to finding new ways to make our idea spread to each aspirant, we wanted to provide free education even to the remotest areas, that is why I believe, our platform grew like wildfire in just a few months because we worked on a problem that was very personal and scalable", Mr Sharoz remarks.
After executing the idea, the next step is to build a website which will act as a virtual address to your business, this way, you will be in a position to market it better. This brings us to one of the most significant steps to kickstart a smooth start of your service, marketing and promoting the business on various social media platforms.
"There is no limit to how much you can scale your business by targeting the right audience with your product, social media marketing is an inevitable skill which each digital entrepreneur must learn to upscale their business in today's data-driven age", says Sharoz Dawa.
Finally, give value to your customers so that even word of mouth becomes a practice within your customers and you are able to retain your clients for the longer run.
"What you are giving to your customers should have value and should be something which is different and more lucrative then your competition, if you are able to follow these steps coupled with a good time and resource management, then your ship should sail smoothly", comments Mr Dawa.
Today, Mr Sharoz Dawa is a name which is synonymous with revolutionising free online education for aspirants via his website and YouTube channel that are trusted by millions in India. He has not only scaled his business to incredible success but has contributed to taking several startups to great heights using his skills and excellence. His teachings are consistently inspiring several youths to have a profitable online business with his most valued tips and tricks, for detailed videos and knowledge content, go to the Youtube channel, Indian Advance Studies.
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