The most attractive brands of 2018

With 49 names in top-100, Indian brands dominated the TRA Research’s most attractive brands’ list this year, which had 18 brands from America, 6 from Japan and 2 from China

1. Samsung Mobile Phones It regained its 2015 position
    
2. Tata Motors 181 Its rank last year
    
3. Apple iPhone 92 Rank in 2017
    
4. Reliance Jio also took third position It topped Mobile Telephony Category, unseating Airtel
    
5. Maruti Suzuki 2 Ranks it gained over the last year
    
6. Honda (four-wheelers)
    
7. Nike (sportswear)
    
8. State Bank of India
    
9. Dell Laptops
    
10. Samsung (consumer electronics)
     
11. Titan (watches)
     
12. Oppo (mobile phones)
     
13. Sony (televisions)
     
14. Google (internet search)
     
15. Vivo (mobile phones)

When brands score high on TRA’s Brand Attractiveness research, they have successfully created similar subconscious pull. Such brands have intense magnetic power over the consumers. It is extremely gratifying to see that Indian brands have the maximum presence among the top 100”
N Chandramouli, CEO at TRA Research