The rupee firmed up 7 paise to 66.98 against the dollar in early trade on increased selling of the US currency by exporters and banks amid a higher opening in the domestic equity market.

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Forex dealers said weakness in the dollar against other currencies overseas supported the rupee.

Further, a higher opening in the domestic equity market gave the uptrend some momentum, they added.

On Thursday, the domestic unit ended higher by 6 paise at 67.05 against the greenback on bouts of dollar selling by banks and exporters.

Meanwhile, the benchmark BSE Sensex rose 84.81 points, or 0.30%, to 27,920.72, in early session.