Rising mercury levels are set to spruce up demand for air conditioners (ACs) and the market trend of late is skewed towards the new crop of energy-efficient inverter ACs. With an aim to capture this market, Reliance Retail has launched private label AC brand Reconnect, offering a solution to consumers worried about huge electricity bills.

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To be sold exclusively at Reliance Digital stores across the country, these ACs are powered by cutting-edge technology and loaded with all the latest features. Reconnect ACs undergo three-level testing and reliability checks to ensure top-notch quality and come with a five-year warranty.  

“Reconnect ACs are made up of 100% copper. Copper condenser, evaporator and connecting pipes ensure stronger and high-speed cooling. On top of that, copper is less prone to corrosion, thus giving ACs a longer life while also making them easier to maintain,” company said in a statement.