Online grocery sales may grow fourfold in two years

With consumers increasingly preferring digital channels for shopping, the online grocery space is likely to witness traction, according to Nielsen

Rs 3.4 lakh cr – Size of Indian FMCG industry, growing at 14%

Rs 2.2 lakh cr – Share of food in FMCG, growing at 15.1%

In the food category

general trade accounts for 90%, growing at 14.7%

modern trade accounts for 10%, growing at 19%

13.8% – growth FMCG industry in 2018

77% of the total growth led by volumes