The new range will be inaugurated under three brands: Livefit, Aastha and Sanskar.
Yoga Guru Ramdev will launch 'Patanjali Paridhan' , a store with a range of apparels and accessories in the national capital today. The showroom, with more than 3000 varieties of men's, women's and kids wear. The store will open at Netaji Subhash Place on the auspicious occasion of Dhanteras.
The new range will be inaugurated under three brands: Livefit, Aastha and Sanskar.
Spokesperson of Patanjali Ayurved Limited, SK Tijarawala, announced that filmmaker Madhur Bhandarkar, as well as wrestler Sushil Kumar, will be present at the launch.
Ramdev, who was in Haridwar on Sunday to attend the first Gyan Kumbh, had stated that the wait for the launch of 'Patanjali Paridhan' is finally over. "From coat to langot (loincloth), jeans to Indian kurta-pyjama and sarees, every attire of the Indian culture would be available here," he said.
Ramdev said the aim was to make people of India get rid of foreign products and shift to 'Swadeshi' (Made in India) goods manufactured by Patanjali.
Meanwhile, it was reported that Ramdev-led Patanjali Ayurved has not passed on to its customers the benefits of tax rate cuts announced by the government during the last one year, an anti-profiteering probe has revealed.
Charged with profiteering to the tune of over Rs 150 crore, the company may soon have to cough up penalties as well as return the amount to consumers, sources said.
The investigation report of the Director General of Anti-Profiteering (DGAP) is likely to be submitted to the apex body National Anti-Profiteering Authority (NAA) this week for a hearing. NAA's final order is expected within three months, sources said.
"The company has been found to have profiteered from the tax rate cuts announced by the government for consumers on a wide range of products on November 15, followed by another round of tax cuts in January. The company instead of passing on the benefits of tax cuts to consumers kept the profits to itself. Nearly 100 products were under the scanner," sources told DNA money.
Haridwar-based swadeshi brand Patanjali is the country's third-biggest fast-moving consumer goods (FMCG) company in terms of market share after HUL and ITC. It sells from soaps, shampoos, toothpaste, hair oil to honey, ghee and atta, among other products.
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 "On Dhanteras, Ramdev to launch first ever Patanjali's clothing store")
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