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Modi government appeals citizens to buy Indian products this Diwali

The Modi government appealed citizens to buy Indian products this festive season.

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The Modi government appealed citizens to buy Indian products this festive season. Several union ministers took to Twitter in order to aware people regarding benefits of buying 'desi' products. The Centre has also made a video to list out benefits people will pass on rural entrepreneurs if they buy home based products. 

The internet is crackling with Diwali do-it-your-selves. One site explains nine steps to make a Diwali lamp. Another tells us about seven creative ways to design a Diwali lantern. England’s The Guardian newspaper on Sunday outlines creative, not to mention mouth watering, recipes for making Indian sweets on the festival of lights. Come to think of it, there is no reason why we cannot build and operate things Indian on a day as auspicious as this. As this paper highlighted on its front page (‘Hands that make your Diwali brighter,’ Monday, October 29), thanks to Diwali, certain typically Indian traditions have endured. The potters of Paharganj, a part of Delhi not yet taken in by modern razzmatazz, belong to this hoary practice. They are the one of the biggest suppliers of clay diyas or lamps to the capital. 

While for most people, Diwali comes once in a year, for these folks, the festival begins roughly six months in advance. Naturally, this is the period that determines their earnings. It takes time to identify designs and set into motion the process of producing earthen lamps. The most popular of them, quite literally the ‘tau’ (father’s oldest brother) is Dev Karan Prajapati, who has been molding earthen lamps, as part of family business, ever since he was five. And this was more than 50 years ago. Sure, there are other festivals too, like Chhath where lamps are popular, but it is only Diwali that artisans such as him get the cutting edge advantage. Most of them take to other professions after the Diwali fever subsides. Naturally. But in these six months, a regular, indigenous cottage industry comes into being. 

Meanwhile, the United Nations postal agency has released a special stamp sheet to  commemorate the festival and show solidarity towards India.

Diwali, also known as Deepawali, is the joyous and popular festival of lights, which is celebrated in India and across the world by followers of many faiths, the UN agency said.

The UNPA took to Twitter to make the announcement and this heartwarming gesture was appreciated by people on social media site.  The stamps on this sheet have the symbols of light - diyas, on them and a lot of lights in the background.

Each stamp sheet has ten stamps with diyas and lights in various colours and costs about 14.95 USD, which is about Rs 1100 in Indian currency. Tweet also had night-time photograph of the UN headquarters building was illuminated with the message of "Happy Diwali"! 

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