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Manpasand Beverages, Parle Products in brand promotion deal

Fruit juice manufacturer Manpasand Beverages is teaming up with biscuits and confectionery maker Parle Products to cross-promote their brands and achieve growth.

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Manpasand Beverages, Parle Products in brand promotion deal
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Fruit juice manufacturer Manpasand Beverages is teaming up with biscuits and confectionery maker Parle Products to cross-promote their brands and achieve growth.

"The company is associating with Parle Products Pvt and plans to access 4.5 million outlets pan-India. In this association, both companies will cross-promote their brands and aim to achieve a significant market share in biscuits or snacks and the beverage industry," Manpasand Beverages said in a regulatory filing today.

The stock of Manpasand Beverages was trading 2.78 per cent lower at Rs 821.55 on the BSE today.

 

(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)

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